We here at TriTech are still buzzing about the new Yealink VCS Video Conferencing System. At InfoComm 2015 last month, Yealink demoed their latest video conferencing product: Yealink VC110 All-in-One Video Conferencing Endpoint. The VC110 won’t hit shelves until later this year, but here’s what we know so far.
The VC110 will integrate a camera, codec and microphone into a single unit, as you can see in the picture below found in a recent press release from Yealink. This would, we’re guessing, make it ideal for a smaller office or more compact space, another offering that helps you develop the perfect video conferencing system for your needs.
This news about a new video conferencing endpoint from Yealink got us thinking about all the ways that video conferencing helps small-to-midsize enterprises (SMEs).
We’ve talked a lot about video conferencing over the course of the almost 15 years we’ve been working with the technology, but we realized we’d never sat down and really explained how video conferencing could benefit your SME in a detailed blog.
So, that’s what we’re going to do! And we’re going to use the Yealink VCS Video Conferencing System as an excellent example of equipment optimized for SMEs.
If your company wants to experience the advantages of video conferencing, we’ve partnered with Yealink to bring you FREE DEMO KITS of the Yealink VC400 Video Conferencing System. You’ll get 2 full weeks of risk-free, cost-free video conferencing. Get in touch with TriTech at at (262) 717-0037 or toll-free at (800) 891-3388 or email us at service (at) tritechcoa (dot) com to find out more.
(By the way, for the sake of this blog, we’re going to treat SMEs and SMBs as the same thing. We know some people distinguish them, but we find the concerns are quite similar across the board.)
Video Conferencing for SMEs
We here at TriTech have been working with video conferencing equipment for almost a decade and a half. We’ve witnessed firsthand revolutions like HD video take hold. And what we’ve witnessed is an incredible opening up of access to high-quality business technology. It’s lovely that video conferencing equipment is out there, but if your SME can’t afford to invest in it, what good does it do you?
Collaboration is what everyone wants. Or rather, effective collaboration is what everyone wants. Now, video conferencing of course is not in itself a recipe for effective collaboration. But it does enable you and your team to collaborate in ways that many people find are more effective.
Video conferencing eliminates the endless chains of emails and messages that flitter back and forth. A couple minutes of talk clears up a couple hours of text. You keep, however, the benefits of constant communication that email and messaging allow, the more people and the more your team incorporate video conferencing into their work.
Video conferencing also allows teams to get going quicker. The time investment of setting up a meeting when everyone is present versus when everyone can video chat is skewed in video’s favor. This is particularly the case when the video conferencing company uses open standards, like Yealink does, to integrate the related products of other trusted companies. People can chat wherever, whenever.
It’s no wonder that Yealink markets its line under Video Collaboration.
Video collaboration for SMEs is the focus of their VCS Video Conferencing System. By emphasizing an intuitive, user-friendly experience, Yealink gets you collaborating without needing everyone to suffer through learning a whole new system. For instance, almost every operation you need to do can be done with the included remote control in roughly three steps. When you’re not worrying about technology, it fades into the background, enabling you to focus on your business.
Collaboration also cuts another way. When you establish ties that don’t simply end in a sale, when those ties lead to working together, the bonds you create are much, much stronger.
However, creating strong bonds with customers takes a lot of time. When you’re able to reach them quickly and efficiently while preserving the intimacy of sight and sound that video conferencing provides, you’re able to efficiently build trust. Efficiently build trust: sounds like a dream, no? But this is precisely what video conferencing users find happens.
Why? It’s actually a matter of saving time, or rather, not wasting time on travel and parking and small talk. You spend more time discussing business. More importantly, it’s much easier to follow-up on calls, to be in contact regularly, because you’re only a few clicks or taps away. Yealink’s VC system, for instance, allows you to develop a directory of contacts for easy access and easy conversation.
You also build trust within your organization itself. Your workers will have open channels of communication, leading to increased collaboration. And researchers are, now more than ever before, realizing the importance of sharing and responding and challenging when it comes to instilling a creative environment at the workplace.
Your productivity increases both from building a client base and building a happy, creative work environment.
No, we’re not going back to high school gym class here. But we are talking about simple facts. Video conferencing makes your company more flexible, more adaptable, more able to succeed in the midst of change. How?
For one thing, video conferencing expands your geographical reach.
One of the primary problems facing SMEs is that you have limited personnel—sometimes only the founder—to go out and meet with clients. Your limited budget finds opportunity in video conferencing, because a single person can reach so many more people. In effect, you’re able to combine your marketing and IT budgets, because you’ll be doing so much more pull work.
Yealink has taken this flexibility into account. With their intelligent firewall transversal, for instance, you’ll be able to establish a secure connection with a remote endpoint easily. Their open standards philosophy also means that your equipment is going to be compatible with other standards-following equipment.
The workplace is changing, and you need to have incentives to offer the best talent. Top workers now often expect at least some of their work to take place remotely. And who can blame them?
However, remote workers also need to stay integrated with your everyday office. By adopting video conferencing, you integrate remote workers into your business, allowing you to attract the best talent you can afford, not the first talent that falls to your doorstep.
Return on Investment (ROI)
Every SME needs to keep its costs down. When your margins are thinner, you need to be surer that what you spend your money on will be worth the investment. And yes, a video conferencing system can be a significant investment.
There are numerous studies out there that indicate that a quality video conferencing system repays your investment within a few years. Why? For all of the reasons above, for one thing, but also because it opens your company up to modern business.
We’re the first to admit that anyone who claims to know what’s going to happen in the future might be exhaling hot air faster than a NASCAR exhaust pipe.
We can pay attention to trends in the recent past and in the present to make educated guesses about where the world is headed. There are a few indications that video conferencing—particularly as it becomes integrated with unified communications platforms—could be headed to widespread popularity.
There’s a tipping point where enough people buy into a technology that it becomes a thriving community, people’s energy starts feeding off each other. We do know that more and more people are adopting video conferencing technology, whether that’s a low video quality Hangout or HD video like Yealink provides. We also know that people adopting the technology is driving more people to adopt it.
It’s becoming standard, becoming the thing to do.
No SME can afford to fall behind when competition takes advantage of new technology. Thankfully, due to companies such as Yealink, who have developed affordable and robust video conferencing systems intended for SMEs, you’ll never be forced to fall behind by the market.