What is WebRTC and can it benefit my business?

WebRTC: “an open framework for the web that enables Real Time Communications in the browser.”

Essentially, a browser-to-browser connection is created using a JavaScript API instead of downloading a separate, dedicated application or plug-in. Just as your smartphone runs an app to access data, your browser (not computer) runs an app to access WebRTC.

Businesses are not trapped or required to register with every software provider to function or be productive, saving time and money. The connection can be used for audio and video calling – even videoconferencing!

Although it’s a developing project, WebRTC uses common protocols and is supported by Google (who originated it), Mozilla, Opera, and their browsers.

Animals video chat over browser with WebRTC (dog, cat)

How can businesses use WebRTC?

  • Customer service. A prime example is Amazon Mayday, a Kindle application serving as a direct link to assistance.
  • Call center. WebRTC creates a personal interaction between you and the caller.
  • Click-to-call. Instead of employees getting overwhelmed with their chat console, they can provide real-time answer to site visitors including screen sharing.
  • Multi-platform conferencing. All of the same capabilities of enterprise software but without the limitations of a shared client.
  • Team collaboration. Accomplish more with WebRTC in less time than e-mail with no setup.
  • SIP Trunking. Calls can be routed to and established from through your gateway.
  • Mobile. iOS and Android browsers can communicate without a cellular network and data worries.

How secure is WebRTC?

The first concern of IT professionals and business management: security.

A blog entry from 3CX explains perfectly, “Security and encryption is not an optional WebRTC feature, as it has native built-in features that address security concerns.”

The only point that you use an Internet signal is in the beginning – in order to initiate a channel. Once a request is accepted, a peer connection is directly made through browsers and not the signal. From both directions, the transferred data is encrypted and the exchange process is secure.

If bypassing the Internet and using encryption isn’t secure, we may never know what is!

How much does it cost for WebRTC?

The second concern of IT professionals and business management: money. In two words: low cost.

In more words: If you have a computer programmer in-house, WebRTC will cost their working wage. If you don’t, there are plenty of affordable enterprise options to choose from.

“It’s open source, why do I need to pay?” Well, you don’t need to but the open source code is only for the data channel (to view a basic application, click here). A third-party provider is needed for business essentials such as an administrator console, participant roster, file sharing, and connecting more than two locations.

Not convinced? A WebRTC system can replace your toll-free 800 number. By including the code on your website, a visitor can click from their browser and be connected to you on yours!

WebRTC providers Polycom, Asterisk, Skype

WebRTC Solutions for Enterprise

  • 3CX WebMeeting
  • Asterisk Support
  • Cisco Jabber Guest
  • GoToMeeting
  • Oracle Communications WebRTC Session Controller
  • Polycom RealPresence
  • Skype for Business

WebRTC Browser Compatibility

  • Chrome
  • Firefox
  • Opera

IP Phone Systems & Video Conferencing for UC business solutions, from TriTech

WebRTP enhances on what you already have.

To get the most from adding WebRTC to your business’ unified solution, you’ll need the right equipment and team to back you up. From VoIP phones to an appropriate video conferencing system, TriTech is an IT company in Wisconsin that’s been helping businesses for more than 20 years.

Digital communication is continuing to spread and the future of how we work. TriTech can help you start, update, and support a UC business plan.

CategoriesBasics, Video Conferencing, VoIPTags, , ,

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